The new Campagnolo advertising campaign is now underway.
One of its main focal points will be the company's 75th anniversary, a milestone it is celebrating in 2008.

It has put together a compendium of photos to tell its tale, starting from its origins, moving on to encompass the great champions in its past, the feats of the present and ambitions of the future, a tribute to how Campagnolo has striven ceaselessly for success.

Its accomplishments build on an insight the company's founder had long ago. In 1927, Tullio Campagnolo came up with the inspiration to design the first quick release for the bicycle when he found himself in difficulty whilst competing in a race. It was a stroke of genius that revolutionized the racing world.

The renowned invention marked the creation of Campagnolo in 1933, and since then numerous cyclists have been proud to race and triumph wearing the company's name, from Bartali to Coppi, right up to Bettini's most recent world championship victory.

Campagnolo has never lost its appetite for innovation in these 75 years, continuing to engineer components and wheels for the specific purpose of maximizing performance, optimizing the ride for each and every cyclist.
This is the key to its long-lasting success.

Happy anniversary Campagnolo!