Products
The Choice of Tadej Pogacar & UAE Team Emirates
Bora Ultra WTO & Super Record, The Choice of Tadej Pogačar & UAE Team Emirates
21 June 2021
Products
Hubs
These all-new hubs are the focal point for each wheel’s performance
17 May 2021
Products
G3 Spoke Pattern
The G3 system keeps all opposing forces balanced, and results in sharp, intuitive handling and instant acceleration
09 May 2021
Products
Aero Mo-Mag
The new Aero Mo-Mag system advances wheel technology still further
03 May 2021
Products
Introducing the Bora Ultra WTO
Stiffer, lighter and more aerodynamic, the new Bora Ultra WTO series showcases the beauty of speed
20 April 2021
Products
How to choose bike wheels
Your selection of bike wheels has a significant impact on your road-riding performance
07 April 2021