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Campagnolo is waiting for you at La Francescana

18 September 2019
Campagnolo vi aspetta a La Francescana

During the Ciclostorica of Umbria, Campagnolo presents the photo reportage by Guido P. Rubino called "Snapping photos and snapping into gear".

At the former Piermarini Theater from September 20th to 22nd, a collection of great photos by Guido P. Rubino in collaboration with Campagnolo and Eroica will be presented in preview.

It was in 1813 at Karlsruhe, in Baden-Württemberg, that baron Karl von Drais built his Laufmaschine, or ‘running machine’, the rudimentary predecessor of the many velocipedes and bicycles that were to follow it.
A little more than a decade later, in 1826 or 1827, at Saint-Loup-de-Varennes in Burgundy, Nicéphore Niépce topped off his experiments with light by taking the first photograph in history (although he called the process ‘heliography’).
The photograph is known as View from the Window at Le Gras.

The bicycle and photography, two of humankind’s greatest inventions, have since evolved side by side over almost two centuries. When Man Ray was snapping away, Costante Girardengo and Henri Pélissier were on the road. The era of Fausto Coppi and Gino Bartali was also the age of Robert Capa and Robert Doisneau. Now it’s Froome and Bernal behind the handlebars and Sebastião Salgado and Steve McCurry behind the lens.

The Italian verb ‘scattare’ means to release something compressed or to spring into action. It comes from the Latin ‘ex-’ + ‘captare’, meaning to pick up and take away, to capture and extract. You pick yourself up and take yourself away when you hit the pedals and speed off, leaving stretches of road and your rivals behind you. You capture and extract an image with a click when you photograph a person or a landscape.

Snapping photos and snapping into gear. In cycling, it’s all about accelerating suddenly and quickly. That’s often the recipe for victory, or at least adventure, on two wheels. In photography, with the push of a button the shutter opens for an instant, resulting in a photograph. 

Guido Rubino from may not be Henri Cartier-Bresson or Eddy Merckx, but he knows what he’s doing when he starts to snap, whether it’s on his bike or with his camera. Both snapping photos and snapping into gear are matters of mere seconds. And Guido knows how to do both very well.

The noun ‘scatto’ in Italian also means progress, a step forward, a qualitative leap. It’s a word that has defined Campagnolo’s business and sporting history ever since 1927, when its founder Tullio reached the pass at Croce d’Aune and uttered those fateful words: ‘Something at the back needs changing’. Fast forward to today: nearly 90 years of continuous progress and qualitative leaps.

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