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Campagnolo is waiting for you at l'Eroica
27 September 2019


From Friday 4 to Sunday 6 October at the former Cantine Ricasoli winery, Campagnolo will be celebrating its past and the heroic feats of cycling.


Since 1997, L’Eroica has served as a celebration and a means of promotion of our environmental heritage, of a sustainable lifestyle and of clean cycling, which looks back at the events of the past whilst setting its sights on the future.

Over the years, this event has given rise to a bona fide movement, which seeks to disseminate the authentic roots of an extraordinary sport with a profoundly popular spirit, helping us to rediscover the beauty of hard work and the intoxicating taste of challenge. The international success of the event is overwhelming, as evidenced by the 7,000 plus participants enrolled in the limited number of places from all over the world, along with around 15,000 spectators who, on the first Sunday in October, are set to make Gaiole in Chianti even more beautiful than usual.


At the former Cantine Ricasoli winery, Campagnolo is delighted to present “QUESTIONE DI SCATTI”, a photography exhibition which charts the history of vintage cycling, from the historic Franciscana ride in Umbria to L'Eroica. From vintage images to modern, it explores the history of cycling and the Campagnolo brand, and is curated by Guido P. Rubino.

A selection of collector's edition Campagnolo parts will also be on display, accompanied by the latest Campagnolo 12-speed groupsets. In addition, a number of Campagnolo collector's edition parts will also be available for purchase, usually only for sale through the e-commerce site.


We look forward to seeing you in Gaiole!


Guido P. Rubino is a bicycle technology specialist and author of the successful online magazine Cyclinside (cyclinside.it), where cycling and bicycles are explored in print and in pictures. With Hoepli, he has also published two manuals on the use and maintenance of racing bikes and mountain bikes. Among others, for Bolis Edizioni he has written "Campagnolo: the story that changed the bicycle" (2008) together with Paolo Facchinetti; the book has been published in various languages. Also for Bolis, he published "Italian Racing Bicycles" (2011), which contains the stories of forty major Italian cycling brands. With Gino Cervi and Lorenzo Franzetti, he wrote the "L'Eroica: The history, the roads, the bikes and the characters"(Bolis, 2012), and in 2014, he published "Campagnolo, the myth" with Lorenzo Franzetti and Gino Cervi (Bolis). In 2016, he contributed to the book "Santini, a second Skin" and "Blessed Bicycles: the Madonna del Ghisallo Museum collection", both by Bolis Edizioni. He has been working for a number of major newspapers for more than ten years, and still contributes to various magazines in the sector. He also works as a photographer and consultant for cycling events and companies.

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